¹Merly Marlyta Aryanti, ²Ayuningtyas Yuli Hapsari

^1,2Widyatama University, Bandung, West Java,40124

DOI : https://doi.org/10.58806/ijsshmr.2025.v4i2n04

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ABSTRACT

This study explores the impact of digital marketing, particularly through website optimization, on the export performance of PT Fortuna Sukarasa Indonesia, a plywood supplier in the global market. As digital marketing becomes increasingly essential for expanding international reach, this research investigates how website optimization, SEO strategies, and social media integration contribute to improving export outcomes. The study employs a mixed-method approach, combining quantitative data on export growth and qualitative insights from interviews with the company’s marketing team. The results indicate that the effective use of SEO has significantly enhanced the company’s global visibility, resulting in increased international inquiries and sales. Furthermore, features such as live chat and detailed product catalogs on the website have improved customer engagement and trust. Despite these positive outcomes, challenges such as regulatory certifications, logistics costs, and meeting international standards remain significant obstacles. The study recommends continued optimization of digital strategies, the integration of AI for personalized marketing, and closer collaboration with logistics partners to address these challenges. The findings provide valuable insights for other SMEs in the plywood industry and beyond, illustrating the importance of leveraging digital tools to enhance export performance.

KEYWORDS:

Digital marketing, website optimization, SEO, export performance, plywood, B2B, international trade, social media integration, export challenges.

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VOlUME 04 ISSUE 02 FEBRUARY 2025