JULY 2024

VOlUME 03 ISSUE 07 July 2024
The Role of Celebrity Worship in Increasing Cyber-Aggression: Analysis of Early Adult BTS Fans in X (Twitter)
1Daryndra Wishnu Wardhana, 2Gisella Arnis Grafiyana, 3Tri Na’imah, 4Fatin Rohmah Nur Wahidah
1,2,3,4Psychology Faculty, Universitas Muhammadiyah Purwokerto, Indonesia
DOI : https://doi.org/10.58806/ijsshmr.2024.v3i7n16

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ABSTRACT

K-pop fans often display cyber-aggression behavior with the fan war phenomenon. Cyber-aggression is an individual's aggressive behavior on the internet that is driven by anger and hostility. Aspects of cyber-aggression are impulsive-appetitive aggression, impulsive-aversive aggression, controlled-appetitive aggression, and controlled-aversive aggression. One of the factors causing cyber-aggression is celebrity worship. Celebrity worship is an abnormal phenomenon where individuals are obsessed with one or more celebrities. The dimensions of celebrity worship include entertainment-social, intense-personal, and borderline pathological. This research aims to find out how much influence celebrity worship has on cyber-aggression among BTS fans in early adulthood on platform X (Twitter). This research uses quantitative methods. The population in this study is BTS fans. The sample in this study were BTS fans using X (Twitter) with an age range of 18-25 years. The sampling technique used in this research is the accidental sampling technique. The scales used in this research are the Celebrity Attitude Scale (CAS) and the Cyber-Aggression Typology Questionnaire (CATQ). The research results show the influence of celebrity worship on cyber-aggression among early adult BTS fans on the platform It is recommended for future researchers to add variables or use other research methods.

KEYWORDS:

celebrity worship, cyber-aggression, bts fans

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VOlUME 03 ISSUE 07 JULY 2024

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