¹Ha NGUYEN-VAN, ²Giang PHAN-THU, ³Anh LE- HAI

¹Faculty of Business Administration, Banking Academy of Vietnam, Ha Noi, Viet Nam

^2,3Banking Academy of Vietnam, Ha Noi, Viet Nam

DOI : https://doi.org/10.58806/ijsshmr.2024.v3i5n05

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ABSTRACT

In recent years, business platform has been rapidly developing in the Vietnamese market, appearing in various sectors such as transportation, connecting drivers and customers, or in the e-commerce sector, linking sellers and buyers. So, if there is a platform in the logistics field that connects logistics service providers and customers, and emphasizes sustainability, will customers be willing to use this green logistics platform? What factors influence customers’ decision to use a green logistics platform? The author team used an SEM model to analyze data from 454 valid responses from employees at Viettel Logistics. After conducting the research and analysis, the authors found that factors such as trust, network effects, and security all have a positive impact on perceived usefulness. Perceived usefulness also positively influences the intention to use the green logistics platform. The results of this study will contribute to the development strategies and directions of green logistics platforms in the future in Vietnam.

KEYWORDS:

green logistics, intention to use, perceived usefulness, customer willingness, logistics platform

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VOlUME 03 ISSUE 05 MAY 2024