¹Clarissa Duika Augusta, ²Nanis Susanti, ³Endah Budiarti

^1,2,3Master of Management, Faculty of Economics and Business Universitas 17 Agustus 1945 Surabaya

DOI : https://doi.org/10.58806/ijsshmr.2024.v3i5n11

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ABSTRACT

This research aims to analyze the influence of perceived usefulness and perceived ease of use on behavioral intention by mediating attitude. This research focuses on customers from Bank Jatim Regional Lamongan that using Jconnect Mobile. This research used purposive sampling with a sample of 166 respondents. These respondents were selected based on certain criteria, namely customers from Bank Jatim Regional Lamongan that using Jconnect Mobile aged between 20 to 45 years old. SmartPLS V4 was chosen to evaluate research results. The results show that perceived usefulness and perceived ease of use are proven to have a direct positive and significant effect on attitude. Perceived usefulness is proven to have a direct positive and positive effect on behavioral intention, while perceived ease of use is not proven to have a direct effect on behavioral intention. Then, attitude is proven to have a direct positive and significant effect on behavioral intention. Attitude has been proven to be able to partially mediate the relationship between perceived usefulness and behavioral intention, and also fully mediate the relationship between perceived ease of use and behavioral intention.

KEYWORDS:

Perceived usefulness Perceived ease of use Attitude Behavioral intention SmartPLS V4

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VOlUME 03 ISSUE 05 MAY 2024