Linh Duy Ta Ph.D.

Institute for Economic Development and Tourism Research in Ho Chi Minh City.

DOI : https://doi.org/10.58806/ijsshmr.2023.v2i10n04

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ABSTRACT

Public relation (PR) in tourism activities promotes the destination and contributes to build reputation and trust with tourists. PR is also regarded as an effective tool supporting different perspectives of tourism. Law plays a crucial role in determining and ensuring the accuracy, legality, and ethics of tourism promotion campaigns within the context that tourism is becoming a key economic sector in Vietnam. This study focuses on clarifying the practical implementation of PR through tourism promotion activities according to Vietnam Law.

KEYWORDS:

Public relations, advertising promotion, tourism, Vietnam law.

REFERENCES

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VOlUME 02 ISSUE 10 OCTOBER 2023